There is an entire SYSTEM to referrals. Yes, a SYSTEM.
Large numbers of referrals don’t just happen, you have to make them happen. Sure, many real estate agents get referrals from friends and family without any formal lead generation efforts, but this is unpredictable at best. DO NOT leave your business success to chance!
Develop a deliberate, predictable monthly flow of referrals you can count on. Start with everyone you know, and everyone who knows you. You have your sphere of influence, your friends, family, past clients, even attorneys!
To get predictable referrals, you need to call, send notes, drop by with brand merchandise, host client appreciation events, mail out an engaging monthly newsletter, and foster consistent social media interaction.
Your business CAN and WILL grow through referrals, so long as you develop and follow the proper systems and strategies.
To master lead follow-up and lead conversion, you’ll need the right CRM (Client Relationship Management) and transaction management systems. Top Producer is a great transaction management system and CRM.
The most important thing about lead generation and lead follow-up is CONSISTENCY.